News : Campaign Updates
Dealing with Communications Challenges in the Public Sector
March 09, 2006 -- In the past, most people have looked to the government to address various environmental issues. However, with the complexity and magnitude of these issues increasing exponentially, a different approach is needed.
The Stop Aquatic Hitchhikers! campaign has tried to serve as a catalyst for change and for all intents and purposes, it has. Stop Aquatic Hitchhikers! has become a unifying communications vehicle to address the growing aquatic invasive species issue and it has attracted the interest, support and active involvement of the private sector. The growing number of the campaign's private sector partners indicates that this strategy is paying off. With the Stop Aquatic Hitchhikers! campaign serving as a unifying campaign for the Yellowstone Region, check out the "list of private sector partners who are helping to convey the Stop Aquatic Hitchhikers! prevention message" or conduct an Internet search using the terms, Yellowstone Fly Fishing or Yellowstone Fishing. Chances are that you will bring up one of these various websites listed below as the result of your search. Check out the banner ad at the top of each site listed below to see how the Stop Aquatic Hitchhikers! campaign has leveraged the involvement of the private sector.
"Yellowstone Park"
"Jackson Hole, WY"
"West Yellowstone, MT"
"Big Sky, MT"
"Bozeman, MT"
"Cody, WY"
"Red Lodge, MT"
"All West Yellowstone, MT"
Thanks Vertical Media, a regional internet publisher based in Jackson Hole and a Stop Aquatic Hitchhikers! partner, the SAH! campaign is getting a lot of exposure, which is ultimately helping us to convey the conservation message of the campaign. The campaign website has gotten multiple referrals from these banner ads. And with these websites collectively attracting over 3 million people and generating over 2.4 million referrals annually, this is one example of how we can enhance our outreach capacity by working closely with the private sector and nonprofit interests in the region who have vested stake in conserving the natural resources to promote a unified conservation message to limit the spread of harmful aquatic invasive species.
The bottom line is that all levels of the government (federal, regional, state and local) need to work closely with the private sector to promote specific conservation messages, because the survival and economic viability of many businesses are tied to the health of our natural resources. These types of businesses can help the government to reach many more people and reinforce the conservation behaviors that will ultimately help to conserve our natural resources. Download the attached PDF document to see a visual representation of this multiplier effect.
Related Download: SAH Multiplier Factsheet.pdf
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